Bikes. Parts. Chaos.

It seems a bit weird to me to write a blog about a new website, when if you’re reading the blog you probably noticed the new website already.

Maybe you didn’t.  I don’t know.  It makes me think about all of the things that we (ok I, I won’t speak for you) I talk about like they’re this brand new thing, even though they are clearly not.  I know that I have a plethora of stories that I like to tell, that I’ve told a million times, probably most of those times to the same 15 people.  Yet to me I tell it like I’m telling it for the very first time.  They are what I might call “go to crowd pleasers”.  Sometimes the stories are a bit different.  Though they are based on my experience, I would be a huge liar if I didn’t fess up to “free forming” it when it comes to the retell.   And truth be told, I don’t know how much about each of these experiences I really remember, in detail.  Objectively.  Though I’m not totally convinced that there is such a thing as an “objective” memory.  But that is a debate for another time and I’ve digressed enough.  These stories that I tell, my “go to” stories, always leave the “audience” (for lack of a better word) riveted.  You know, crying, laughing, pooping, whatever.  I use them for specific effect, and they work.  They damn well better, I’ve been practicing them for a lifetime.

Since I am in the business of making things and talking about those things and then trying to sell those things, here at the Intergalactic Headquarters I fall into the same trap.  The whole industry does.  But, again, I suppose I’ll only talk about myself.  So I fall into the same trap here at work.  The website is new (really it’s just different), we’ve got new bikes this year (really they’re just different). 

The website: it’s got information, and entertainment, it’s got some new bells and whistles, but really it’s a tool for interface.  Right now, between you and me.  We are interfacing.  The new bikes: they’ve got pedals and wheels and you push the pedals around and that pushes the wheels around and you go someplace.  New bikes have some new stuff attached to them, but really they’re just a tool to take you places or through places.  Now, we’ve worked hard to make the website better, to make it easier to use, and get through and find stuff.  Easier to navigate and to better facilitate that interface, that’s what we want our website to do; to get better.  Just like when we drop some new bikes on you all, we work really hard to make them better than the bikes that came before.  A better ride, or more suited to a specific purpose, or even more versatile, that’s what we want our new bikes to bring to the table.  We ( I guess I stopped saying I) want to add function.  Not just flash.  With the bikes, the website, with our junk straps.  Function is the thing. Function is what I crave, and it’s why we keep pushing forward and changing things up and pushing ourselves to do new things, or old things better.  I want to get better.

But apparently not at writing a cohesive blog, because again, I find myself off topic.  Which is, the new website.  Hopefully it functions at a higher level, if not, then next time we get to learn from our mistakes and move forward from there.  If it does function at a higher level,  then next time we get to learn from our…not…mistakes and move forward from there.  It’s all about forward momentum.  That’s what it’s about.

Also the Hokey-Pokey.

By the way the new site does have some new stuff that I think is pretty cool.  First off we’ve got our bios up. So if you want to read about what a glorious bunch of screw-ups we are, you’ve got that right here.

http://surlybikes.com/bios

Also we’ve got our picture dump, which is wear all you geeks can show off your cool personalized rides, or the cool places you’ve ridden.  That’s here.

http://surlybikes.com/gallery

I won’t explain too much, cuz I think you can figure it all out from there. 

Check it out on your lunch brake, but don’t let it suck you in.  It’s sunny outside here, and that means that in a perfect world, none of us would be stuck at work, but outside on our bikes.

I hope you get to be out there soon. Have a good ride.