It’s a Black and White World

(Note added 8/13/2014: This blog post came out on April Fools Day. It is not real. Go about your business)

 

Hey there!
My guess is that if you’re reading our blog you have been around the block once or twice with the Surly brand.  You’ve probably ridden some of our bikes and maybe even own one, and if none of those are true you’ve at least seen our bikes in person.  And if none of those are true, what in the hell are you doing here anyway?

Let’s just assume that either all or none of those are true, but that at the very least you are frustrated to death with our choice of colors, and would either never buy one of our bikes or refuse to ride that brown Cross-Check that has been parked in your garage since you came to the realization that the rest of the world hated it and now so do you.

There is good news.  Your dreams have all come true.  You’ll never be frustrated again. 
Starting in 2015, all Surly bikes and frames will be painted in one of two colors:  black, and white.

This was not an easy decision, but it is a necessary one, for two reasons:  1) We’ve run out of colors; 2) Your happiness is all we care about; 3) We’re all really tired. 

From now on you will only need to worry whether you want to ride a white Surly or a black Surly. 

Don’t worry, though, we will continue to serve up “colorful” names for our colors so that you’ll never get bored with the colors themselves.
Like these:
“Norwegian Metal Black”
“White Line Fever”
“Betty White”
“Rock Tee Black”
“Nuclear Winter White”
“Nuclear Winter at Night Black”
“A Whiter Shade Of Black”
You get the picture.  We really hope you like this new direction for our brand.  We like it a lot because it makes our jobs a lot easier.  That’s all that matters to us because we’re all just protein shake drinking corporate shills you know.