Hi folks, Why do we buy the things we buy?  Or for that matter, why do we buy this item over that similar item?  I’ve been thinking about this quite a bit lately. We’ve all purchased something to “just-get-me-by-for-now.”  I know I’ve done it.  Many times I find myself bummed that I didn’t spend the extra cash on a higher quality item in order to save a few bucks in the short run.  Unsurprised, I usually find myself disappointed in some fashion as time marches on. Other times, I find that I pay a little extra for something special.  Why? …