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I was placing an order for 300 clear face masks when Ben stopped by and remarked on how odd that was.

A clear face mask on a white background

Shortly after I moved on to the next project. Sirek waltzed by and asked what the heck I was looking at. I explained I was checking out an inflatable vendor for a possible Surly project coming up. This vendor had done work for the artist Paul McCarthy on his inflatble art installations worldwide. So I googled him.

Screenshot of a Google image page, showing blocks of images with people, places and things on them

This made me realize I have become numb to the searches and orders I place in the name of Surly marketing and product enhancement.

There have been searches for hanging weights,

Headshot view of a person, with their face covered by wearing a black mask with a long protrusion

heart shape balloons,

Five, deflated, red, heart shaped balloons, lined up on a white background, with white text on the image forefront

bunny masks,

Front, top half of a shirtless person, wearing a bunny mask

and other completely work related searches.

This is what I do to earn at least part of my paycheck.

My own little corner of bicycle industry economics. All for you.