Here's how this works: I type "Hey look! The Swedes have a website! SSWC06 is happening!" Then you, in a pavlovian reactionary lather, see only "SSWC06" before shouting something incomprehensible to your significant other as you trip over the dog in your rush to the garage, where you spend half the night drinking and staring at your collection of bikes, deciding which one to turn into a single speed, and the other half of the night stealing stuff from your other bikes to build (but never finish) your dream machine for SSWC, which your friend's sister's boyfriend heard about last…